Custom CRM and lead management for small businesses
CodersDuniya builds custom CRM and lead-management systems that pull leads from your website, WhatsApp, IndiaMART, Justdial, Facebook and Google ads into one place, assign them to staff, schedule follow-ups and report conversion by source. A focused CRM usually costs ₹1.5–4 lakh (plus GST).
By Pushkar Singh, Founder & Lead Engineer · Reviewed
Who it's for
Real estate, education, clinics, B2B suppliers and service businesses that get leads from many channels.
Problems it solves
Leads arrive in five different places
Website forms, WhatsApp, IndiaMART, calls and ads — merged into one list automatically.
Follow-ups depend on memory
Every lead gets a next action and a reminder. Nothing is forgotten.
You don't know which source works
Reports show cost and conversion by source, so you spend on what works.
Staff leave and take the contacts
All conversations and history stay in the company's system.
Modules
Lead capture
Website forms, WhatsApp, IndiaMART/Justdial APIs and ad lead forms.
Assignment rules
Round-robin or by location, product or source.
Follow-up reminders
Tasks, reminders and WhatsApp templates.
Pipeline
Stages that match your sales process, with drag-and-drop.
Quotes & invoices
Generate quotations and track payments.
Reports
Conversion by source, staff and stage; response times.
Custom or ready-made?
Custom-built
- Fits your exact pipeline and Indian lead sources
- No per-user monthly fees
- Integrates with your other systems
Ready-made software
- Zoho/HubSpot-style tools are quick to start
- Rich features out of the box
- Per-user fees and paid add-ons grow with team size
Our honest view: Start with a ready-made CRM if you have a small team and standard sales. Build custom when per-user fees are high, your sources are India-specific, or you need the CRM tied to your own software.
Cost
Focused CRMs usually cost ₹1.5–4 lakh plus GST. Integrations with paid APIs (WhatsApp, IndiaMART) have their own provider charges.
How it works
- Step 1
Map your sales process
From first contact to payment, and where leads drop off.
- Step 2
Phase 1: Capture, assign, follow up
Live in about 4–6 weeks.
- Step 3
Phase 2: Quotes, reports, automations
Built on how your team actually uses Phase 1.
- Step 4
Support
Monthly plan for changes and new integrations.
Common questions
How much does a custom CRM cost for a small business in India?
A custom CRM from CodersDuniya usually costs ₹1.5–4 lakh plus GST, depending on lead sources, automations and reports. There are no per-user monthly fees, only hosting and optional support.
Can leads from IndiaMART and Justdial come in automatically?
Yes, where those platforms provide lead APIs or email notifications for your account, we can pull leads in automatically.
Can my sales team use it on mobile?
Yes. It's built mobile-first, and can be installed on a phone like an app.
Losing leads between WhatsApp, calls and Excel?
Tell us where your leads come from. We'll show you how one CRM would handle them.